Dina. Your straight-talking coach.

My story

How long have you been doing what you do, and how did you become a life and business coach to creatives?

To answer this question, it's probably best that I share with you a defining moment, and a resulting "compelling story," that brought me to where I am today – coaching creatives just like you to make more money, have more time and get that freedom you crave. That defining moment in my life happened in 2014.

I had returned back to London after a stint of working, living in (and loving) Buenos Aires. I was 27 and back to square one - broke, living back at my parent's house, job-seeking for the hundredth time, and hoping a different industry, a different role would give me the fulfilment. I'd had enough of this feast and famine cycle I got stuck on that went a bit like - work, earn, soul starts dying, leave work, live off savings, soul revives, but money goes, find new work. It never fulfilled me, and I felt trapped and helpless. Trouble was, Argentina had given me a taster of doing work I loved, with clients I loved and being in control of my time. I was a part-time English teacher going into companies and working one-on-one with their employees. If I'm honest, I didn't stick to the boring grammar lesson plans the books had. I got creative and made my own lessons centered around bringing out the best in the client. I spoke to them about their passions, their long-abandoned dreams and found myself coaching them on reconnecting them and accomplishing those dreams. I didn't know I was coaching at the time. It was only when I was back in London, searching for jobs that I discovered that what I had been doing was life coaching and that was an actual legit full-time profession.

"Whaaaat?! I could actually use my unused psychology degree, work on my natural strengths of seeing the best in people, do meaningful, fulfilling work, choose who I work with AND get paid for it??" It was enlightening and terrifying at the same time.

I had finally found my calling! Crap, now I had to actually answer it. I was not prepared. I'd been in fearful and frustrated mode for so long that I had no idea what confident action-taking mode was. Finding my calling didn't actually lead to instant rainbows and daisies. Instead, it unveiled the insecurities, the gremlins I'd buried deep under a long never-ending ‘To Do' list and seemingly-important busy schedule.

Gremlin number one was the "not good enough" gremlin. I had zero belief in myself. I compared myself to other coaches out there, to how confident, talented and successful they looked and felt deflated. "I'll never be like them," I thought, "There's no way I have the talent or business savviness to make this my full-time profession for life." That was my gremlin number 2- the deep-rooted belief I'd grown up with that you couldn't be creative AND be rich. I thought I only had two choices in life. Either working for someone else, hating your job, but having money or working for yourself, following your passion, but always struggling financially.

Well something in me rebelled. I didn't want to choose between the two. When researching coaching, I had found a uni offering a MSc in Positive & Coaching Psychology. It was expensive, it would take 2 years doing it part-time, there'd be no guarantee that I could make a career out of it, I knew no one else that was a life coach, but…..I remember that moment distinctly. In that moment, the odds seemed to be against me, but I decided to take a bet on me.

Those 2 years were the toughest and best years of my life. I worked 4 days a week and studied the rest of the week for 2 years. The first year I burnt out, had a panic attack, wanted to drop out, got frustrated, doubted and questioned myself….but persisted. My professor gave me a mantra which kept me going and which I use and give to my clients too. He said the journey isn't linear. There will be bad times, plateaus and doubt, lots of doubt. All you need to do is "trust the process." So, I did, and then the second year, I got a breakthrough! I decided to actually try every single coaching tool on myself and apply every single positive psychology model in my life. Basically, I coached myself.  I got over my perfectionism, I worked out how to not burn out, I nailed time management like a beast, I worked on my negative thinking patterns and became positive, optimistic, and actually started to believe in myself.

I graduated with the coaching skills, but not the experience. I wasn't ready to work myself because all I wanted was to coach day in day out. I put "working as a full-time life coach at a global values-driven career and education company for creatives" on my vision board. I cannot tell you how ridiculous that felt at the time, because full-time life coaching jobs did NOT exist. At all. It just wasn't a thing. But it turns out that when you choose to follow your calling, the universe chips in and helps you out.

I got an email from LinkedIn that suggested I apply for this Life Coach job. I read the job description and couldn't believe my eyes. I basically read my vision board order. I emailed them with the opening line of "Pick me!!!" And included about a million and one exclamation marks in the email. Three interviews later, I got the job and so started 2 dreamy years of coaching creatives from all around the world. I loved every second of it because creatives were my tribe! I know the creative mind so well. I can follow it when it skips from one thought to another and then loops back again because it remembers that inspiration from another conversation. I'm able to connect to creatives’ deepest worries, but not get pulled into them, because my Jedi mastery is my academic experience that taught me to time manage, work efficiently on multiple projects and be supremely organised. These time-saving tips and systems are what I share with my clients now, that save them so many headaches and staying up late stress. In this dream job I coached thousands of people just like you - photographers, hair stylists, make-up artists, fashion stylists, fashion brand owners, from Korea to Kazakhstan, Canada to Chile, America to Australia. I coached these passionate creatives on overcoming the very same problems I had just overcome too.

It all made sense to me then. I was always meant to have all those gremlins so that I could figure out how to get over them and help other creative souls get over their gremlins and start becoming brave, creative leaders. I coached thousands of creatives on time management, dealing with rejection, overcoming overwhelm, but the last piece of the puzzle was how to help them make a sustainable career from their passion. I saw a lot of them give up on their dreams because they didn't know how to make more money in less time, or how to have predictable cash flowing in and still do work they loved. That's when my calling became even clearer. My life purpose was to save creatives from quitting on their dreams and on themselves so that the world could benefit from their work.

I have since made a commitment to dedicate the rest of my professional life to helping other creatives break through their glass ceiling and up level their profits so that they can make more money, in less time, doing what they love, so the world is not be robbed of their gifts.

Since then, I've worked with many private clients, lead online group coaching programmes, hosted workshops and spoken at many talks. I'm finally living my dream of working for myself, empowering creatives and having the freedom to collaborate with brands and people that inspire me. I have created Creative AND Prosperous, a series of 10 steps every creative needs to break through their glass ceiling, make more money, and have the freedom to do what they love.

Plane pic bluish sunset.jpg


Who do you work with?

I work with heart-led values-driven creatives and entrepreneurs who have big hopes and dreams but come up against resistance and want to know how to breakthrough it and unleash their money-making potential so they can do what they love and make the money they’ve always dreamt of.

I work with:

  • Photographers

  • Art directors

  • Hairstylists

  • Salon owners

  • Menswear designers

  • Womenswear designers

  • Brand owners

  • Jewellery-makers

  • Fashion stylists

  • Make-up artists

  • Graphic designers

  • Musicians

  • Creative and Spiritual Entrepreneurs

  • Solopreneurs on a mission

  • Creative souls who are yet to escape the corporate world

What makes you different from other “Life and business coaches”?

Although we will occasionally touch upon time management and other "business coach- y" things, you have me as a self-leadership and money mindset expert and consultant. I work on the inner and outer principles for success and look at your business and financial potential from an organic and spiritual perspective. What that means to you is that you get a wise-sage-meets-kick-butt authentic life and business coach. I'm also very spiritual, and I don't pretend to hide it. Because I'm not delicate, you'll always get a straight to the point quick and honest response from me.

I'm concerned with making sure you are prosperous doing the creative work you love, so your time and energy aren't drained knuckling through the feast and famine lifestyle year after year.  You may not like what I have to tell you – but you can be sure I will always tell you the truth. The truth about what's standing in the way of your success and how to get rid of it FAST so you can start getting results in record time (and I throw in a healthy dose of humor and inspiration because we mustn't forget, life is meant to be FUN!).

What type of personality do you work best with and what is expected of me?

The Creative AND Prosperous workshops, products and programs were created for people who are dead serious about finally ending the doubt and worries that are holding them back and absolutely excited about working on themselves in order to propel their creative and financial growth to the next level of success – it means not running around all day long, beating yourself up anymore saying: “Why can’t I crack this, when will life just flow for me?” They were created for you to put systems in place within a few months (sometimes weeks!), which will eventually lead you to being able to do the creative work that you love and get paid what you’re worth by adoring clients, all in less time, with less hassle, less procrastination and with more ease and grace!

Being a heart-led and values-driven creative soul myself, I'm known to work best with other passionate creatives who are also heart-led and values-driven, and who are committed to their success no matter what, who are super-ready to get going and just want to know exactly what steps to take to be creative AND be prosperous. My clients often tell me – "just tell me what to do, and I'll do it!" Consider what you'll do with me to be a high-octane crash course on everything you need to know to worry less and earn more. You will be expected to take serious and consistent action. No excuses anymore, just a very different way of thinking and full support while you achieve this incredibly exciting goal: confidence in being able to do the creative work you LOVE and unleash your full money-making potential.

For what type of professionals are your programs NOT going to work?

Please know I'm very selective in who I work with, and I cherry-pick my clients, choosing to (gently) turn away people who aren't suited for my programs and won't get the results for which they would have signed up for. (It wouldn't be fair to them.) The Creative AND Prosperous programs are NOT for those who have no money coming in and are absolutely, financially desperate, at least not right away. It's been my experience that people in financial crisis do not trust the recommendations I give them and do not do the work (probably because they spend so much time worrying about where they are going to get next month's rent check or mortgage payment.) If you fall within this category, it's absolutely OK. We've all been in times of financial crisis at one point or another. Do yourself (3) favours:

  • Get some money coming in with a full-time or part-time job at the very least, and then call me. This will take the edge off and provide a little more peace of mind. Mostly, it will de-clutter your mind enough to focus on your Creative AND Prosperous assignments and the BIG picture. Once you start seeing the clients come in regularly as a result of our work, you can then start reducing the hours you work at that other job and focus on your own practice.

  • Download the free Bigger clients, Better Days, More Often Success pack (click here). The free information will get you started towards your goals until you're ready to work with me one-on-one.

  • Make a point of signing up to the"Inspired Success" weekly tips in my newsletter. The tips are sent over the week and will give you LOTS to think about.

Doing these three things will really help you get primed for our work. When you're ready, call me, and we'll get you started. (I'm in no rush and will be here when you need me.) Other types of personalities I won't work with (without exception) are the whiner or the chronic skeptic, as well as individuals who consistently make excuses for not getting their assignments done or challenging every aspect of the program. If you are one of these people, I gently and respectfully ask that you not call, and I hope you understand why. We'll probably just not work well together, and I wouldn't want you to waste your time or money. Is that fair?

Creative AND Prosperous

What exactly is the Creative AND Prosperous system and what does it include?

The Creative AND Prosperous system is a 90-day coaching program with 10 clear steps. It begins with getting clear about where your creative genius power lies, and what is actually important to you. We cover what success looks like for you, how to streamline your weeks so you get more done in less time with less hassle, less procrastination, and less self-doubt. You learn how to transform your relationship with money so that it's no longer a struggle, and you start having FUN. Here's what the system gets you to do:

1) Crystal Clear Vision

We get HD clear on your best possible future in such precise detail that you will be able to touch it, smell it and taste it. We leave no stone unturned and take stock of your current business, wealth, health, relationships and happiness levels (because each feeds into the other) and where your wildest dream levels are, to make it absolutely sure we get you there. You'll learn why so many creatives fail at sticking to their goals, and what the secret is to setting inspiring purpose-filled goals that keep you motivated so that procrastination is a thing of the past and your year is full of exciting opportunities, synchronicities, and increased profits.

2) Strengths and Values

We look at what makes you incredibly unique, which will not only help with making you feel self-assured, but it has the side-effect of dissolving comparison, because once you find out how amazing YOUR talents and skills are, you won't want someone else's stories. Values are also THE secret to leading a fulfilled life. They make decision-making SO incredibly easy because then you measure up opportunities and difficult choices against your value blueprint. If it's important to you- it's a yes, if it's not aligned with your values, it's a clear no!

3) Time management

How much time do you waste per day in procrastination? How much time and hard work do some tasks take? Well, I will share with you my fail-proof techniques for organising your weeks so that you get MORE done in LESS time and with MUCH LESS worry. We'll zap procrastination once and for all and create a way of working that will mean you're no longer burnt out and you're actually giving yourself GUILT-FREE downtime. That's right, no guilt-tripping yourself for not working when you've managed to get more done in a day than you did in a week before.

4) Extraordinary self-belief

Why do you take so long to put images up or to reach out to agents/ editors/ clients? Perfectionism? Fear of judgement? Yes, all of the above, but the real root cause is the ‘what if I'm not good enough' gremlin that shows up in stealthy ways in unexpected places. We'll go straight to the root cause to make sure we get rid of self-doubt once and for all. With extraordinary self-belief comes the ability to say no to difficult clients and an increase in your self-worth, which will exponentially grow your confidence in asking for money and getting paid what you deserve (but more on that later).

5) How to handle rejections

This week will teach you to be more than resilient to rejections, you will be bullet-proof. You won't break down with criticism, you won't keep hiding out, in fact, you'll actively go towards a no, because I will teach you to see ‘rejection' in a whole different light. You'll be using the No to build strong relationships that will turn to Yes in no time.

6) Creating an optimistic culture

Someone once said "Your business and results will grow in direct proportion to your own growth" and studies have proven that growth happens when our brains are in a positive mindset. But can you change your chronic worry state? Yes, you can. I've got the latest tools from positive psychology, the science of optimal human functioning, to share with you. In this week you'll get tangible tools you can take with you for life that will substantially decrease the amount of anxiety and overwhelm you experience. You’ll start building a more positive, optimistic outlook on life that will open up so many more doors to you than a negative, pessimistic mind will.  

7) Money Mindset

This is a juicy topic where we not only look at your relationship with money, going back to subconscious influences from media to parents, but we’ll also look at Fear of Success. This much less known blocker shows up a lot more than fear of failure, especially when it comes to stepping up and going to the next level. You’re no longer going to play small! You’ll feel empowered around money, finances, budgeting, spending AND receiving (something creatives are actually quite bad at that without even knowing it!)

8) Diversify your income stream

We'll explore all of your skills, expertise, and knowledge, opening up avenues of income you may not have even considered, but will grow to love. We'll package what you do in a way that your ideal clients will raise their hands right away and say "YES! That's for me!" This is where the cash flow part of the equation becomes really fun, and your future looks bright!

9) Building your team

You may think you're not ready, or you can't afford it, but there are virtual assistants and specialist freelancers that don't cost a bomb, and that will take the work you hate off your hands, freeing you up to spend more time in your creative zone of genius. We'll cover how to hire, who to hire and how to delegate (which is great for all those control freaks out there).

10) Celebrate!

That's right, a whole session on celebrating! Because I see too many creatives minimising their wins and rushing on to the next client, the next problem. Well, living life like that is NOT fun. This session is about making the journey just as fun by celebrating, feeling proud and appreciating just how much incredible stuff you've done. Because what you focus on GROWS. So let's grow SUCCESS.

Plane pic bluish sunset.jpg

Does this really work?

Yes! The result of our work is an approach to shifting your mindset, setting up productivity-boosting hacks and taking big brave steps that will get you doing what you love and getting paid what you deserve (See Testimonials).

What results can I expect?

You can expect to:

  • Have big breakthroughs and ah-ha moments

  • Get complete clarity around your purpose, your passion, your goals

  • Feel like you’re in the driver’s seat of your life, no longer at the mercy of others, feeling helpless

  • Get bigger, better clients that love and cherish you and appreciate your talent

  • Feel empowered with renewed optimism and excitement about your future

  • See improvements in the relationships in your life

  • Have complete confidence that you have your own back and you can thrive in any situation

  • Learn how to say NO to difficult clients and toxic relationships

  • Be able to communicate your work and value clearly and effectively

  • Really feel like you ARE living to your true potential

  • Fall back in love with yourself

  • Have more ease and grace in your life

  • Gain unshakeable confidence in yourself – (a lot of my clients tell me that is worth the investment alone).

  • Learn proven techniques for releasing your internal resistance and self- sabotaging tendencies

  • Receive specific tools that work to help you overcome anxiety, overwhelm and self-doubt

  • Create greater exposure and visibility for your business

  • Make more money than you're making now while enjoying being in business for yourself even more than you're enjoying it now

Can I contact some of your former clients to see what it’s like to work with you?

Yes, I encourage you to! Please go to the Client Testimonials page and read all of them. See which ones you feel drawn to, either because the person has gotten the results you want to get too, or perhaps because that person is in a similar situation. Then feel free to email or call them and ask what they got from working with me and my programs.

How quickly can I expect results?

That depends on how quickly you can make those inner shifts. Some clients are ready to go and start living their dream lives in a very short time frame, sometimes even a few weeks while others have a bit more work to do first. It also depends on how far along you are in business and how committed you are to making change happen.

How can I guarantee myself that I will get more prosperous, in record time?

Do all of your homework. Be totally committed to your success. Understand that this is a process, a proven one, that works if you take action and implement all of the steps. All my clients who have diligently applied every step of the Creative AND Prosperous system have successfully streamlined their weeks so they’re getting faster growth in their business and exponential growth in their personal development, all in much less time than they would have on their own. They have blown their own minds with how much their life has changed in such a short time and you can experience this too.

Dina, based on everything I’ve read and heard about you, I know you’re the one I want to learn from. What are my options for getting started with you?

Congratulations on making a decision for success! I'm happy to work with you to achieve your business goals. The best way to work with me is in my 90-day Creative AND Prosperous coaching programme. It is packed with all the best from my coaching practice and with exercises and methods that have been tried-and-tested on over a thousand creatives. Here are some of the results you can expect…

  • Have big breakthroughs and ah-ha moments

  • Get complete clarity around your purpose, your passion, your goals

  • Feel like you’re in the driver’s seat of your life, no longer at the mercy of others, feeling helpless

  • Get bigger, better clients that love and cherish you and appreciate your talent

  • Feel good more often with a more positive mindset and a renewed optimism about your future

  • Have better relationships in your life that nurture and support you

  • Move away from living in scarcity and truly feel the abundance flowing to you

  • Have complete confidence that you have your own back and you can thrive in any situation you’re in

OK, I’m ready to do this for myself, but I have a couple of additional questions. Can I call you?

Good, sounds like you're ready to be propelled into your future! Yes, if you have a couple of questions, just schedule a Breakthrough Discover call with me via my schedule HERE and I'll be happy to walk you through the programme and the different options to see which one will be the very best for you. Alternatively, if you don’t see a time you can do in the schedule or you just prefer email, then hit me up at coaching@dinagrishin.com

I can't wait to see you succeed and am honoured to be the one to help you. Let's get going!