Dina. Your straight-talking coach.


Now is the perfect time to start

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quarter life crisis coaching

You're not a sum total of your CV. You're way more.

Do you feel lost, stuck or unfulfilled in your current job? Do you feel there's more to life and more to you?

You may not know where your to go next and how to get there, you just know that you don't want to feel like this.

Good news is that you don't need to know the how. You just need to get started.

As well as coaching creatives, I specialise in the Quarter Life Crisis and can help you navigate your way out. So if you've been indecisive, if your thoughts have caused paralysis by analysis, it's time to get a coach. I coach on life and career which means it’s not just talking about what the next step in your career is, it’s making sure that the next step is in alignment with your values, passions, and strengths. Coaching gives you a very strong core - you get to know you so much deeper and this is the secret to feeling relaxed confidence. So if you want to uncover your best side, become more emotionally intelligent, get crystal clear on where you’re going and why, then come coach with me. 


coaching for creatives

I help creatives thrive and flourish.

Am I doing it right? There are so many more talented people out there, how do I stand out? I want to be orginal but I feel everything has been done already! How can I motivate myself when all I get is rejection or worse still - email silence? How do I get paid what I’m worth? I’m getting work but I’m burning out and feeling overwhelmed with being a freelancer, should I just sack it and go back to a 9 - 5?

If you’re a creative you most likely have had all those doubts. It’s bloody hard being creative. You guys are braving it alone, figuring it out, putting yourself out there, trying, failing, getting up, doing it all over again. When it’s good, oh my days is it good!! But it can also be tough, it’s an emotional business, and emotional exhaustion isn’t something you can just sleep off. It’s something that requires another person to help with the emotional burden. To help lighten the load and offer another, easier, lighter and more freer way of going about life. That’s where coaching really helps creatives.

I know the creative mind and lifestyle very well. Don’t worry if you jump around the shop when you’re talking, I follow the creative lightning speed tangents very well. My mind works similar. So I follow you, but I’m also here to ground you and bring focus.

I also know psychology, personal development and career acceleration very well too.

I've worked with close to a thousand creatives from Australia to Alaska, from Kazakhstan to Kenya, from art director to photographer, from hair stylist to make-up artist. Each one I helped get back in touch with their inner inspiration and motivation and I can help you.  One of my previous clients sums it up perfectly:

Coaching has been amazing. I think every single creative should have a coach. It is hard to work as a sensitive human being and feel criticized when the person criticizing may only just have a different vision. It is also harder to manage personal life and work especially as a freelancer and it’s nice to have someone guide you or just tell you that whatever you are feeling-you are not the only one. Creativity is hard, it doesn’t come everyday it’s not math there is no real answer. A coach will help you find something close enough to an answer and make you feel like you are worth it!
— Mahaut, Art Director, London
Everyone should have a coach, not just creatives, but all humans, because at the end of the day do we really know what the fuck we’re doing?
— Priscila, hair stylist, New York
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About me

my name is dina

I'm Moscow-born, London-bred.

I have a BA in psychology and an MSc from the world's first Applied Positive Psychology & Coaching Psychology course. Boom! It was ground-breaking and I can't wait to share the insight with you!

I have worked in the public, private and very private (luxury) sectors. I've worked in London and Buenos Aires. I've worked freelance, temp, perm, part-time, over-time. I've worked in English-speaking roles as well as Russian-speaking ones. I've had active on your feet roles and desk-based roles. I've worked in large corporations, small businesses, in start-ups, and freelancing.

I know what it's like not to know, to make changes, to start over, to put yourself out there. I've coached myself and hired coaches. And thanks to all that experience I am confident I can help you get clear on what to do next and to make it all less daunting! We're going to make this fun.

Enrolling for Kickstart 2019 now

find out more here

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If you want


hands-on coaching,

with a mastermind group –

this is for you



Procrastinator? No you're better than that. You're a baker.

Do you put off things to the last second? Do you think of that as a bad trait?
Well if you label it as procrastination, then you most probably do, because society has attached a negative value to it and cast it as an undesirable trait.
What if you were to attach a different label?What if the time between when you get an assignment and the time you actually sit down to do it is just the creative process? You’re not putting the work off, really, what you’re doing is ‘baking’ the idea....

I always looked forward to my coaching sessions with Dina. I enjoyed the mixture of tools she introduced me to which got me breaking things down and understanding behaviours and assumptions that would normally be going round and round in my head with no end. I particularly liked what felt like a very natural approach to a coaching conversation and Dina’s stellar insights, many of which are still with me today because they really shifted my thinking. One of the areas I chose to focus on was developing my creativity. Following on from my coaching sessions I can honestly say I have had the most creative year to date - drawing, painting and taking up poetry writing.
— Vanessa, Qlc coaching client, london